Part 3 of 9: How to Dramatically Increase Your Take-Out Revenues and Margins
Updated: Jun 22, 2020
In this 9-part Blog post series, we'll cover how restaurants can not only survive but thrive in today’s changing environment where dine in is only one revenue stream, while take-out and delivery are becoming increasingly more important.
Take-out is no longer an incremental revenue stream. The pandemic likely made take-out and delivery your only revenue stream. By bolstering, emphasizing, and promoting your take-out and delivery service, you can build a powerful customer database, that results in strong customer loyalty program. These will dramatically increase your revenues and margins.
Here are some of the ways you can benefit when you adopt new technology to increase your revenue through your take-out business. You can:
Gain a competitive advantage and reduce your monthly expense by moving your restaurant’s phone system to Cloud Telephony platform specifically designed for Restaurants.
Keep your employees and staff working by performing tasks that generate revenue, decrease costs and increases customer loyalty.
Have your employees operate your delivery service and eliminate 3rd Party Order and Delivery Services and increase your take-out order margins by 15%-30%.
Dramatically reduce your order taking staff to increase revenue by dedicating and training them to improve order accuracy, provide better delivery service and improved customer service which results in happier repeat customers.
Eliminate multi-tasking which increases mistakes and creates conflicts. (i.e. instead of bartenders and food servers taking orders vs dedicated take-out order takers per location to process phone and online orders).
Assign fewer well-trained personnel who are dedicated for all take-out order preference types (phone, web, mobile app, SMS/text, social). These personnel could also be assigned to proactively follow up with take-out order customers to ensure customers are happy. Send out and follow up surveys, and review results with management.
Enable your restaurant Cloud Phone System to accept all payment methods – Phone, Web, Mobile App, SMS/Text, or Social Media
Build a superior Customer Loyalty program with your own staff along with a Branded Restaurant Mobile App. Do not give away this critical customer data to 3rd Parties. After all they are your competition too.
Increase your revenues and margins dramatically, If your restaurant also serves alcohol you now have a two-punch advantage to deliver alcoholic beverages.
At Simplify My Communications, we are Technology Advisors that have relationships with over 175 world-leading suppliers. These suppliers deliver solutions that:
Improve Customer Loyalty
Provide Technology that is Adaptive, Nimble and Resilient
Increase employee productivity (Work-at-Home, Collaboration, etc.)
Maximize your restaurant staff to deliver superior customer service in multiple ways that address the new generation of customer’s demands and preferences.
We can help guide you to the best suppliers that fit your requirements and identify ways to improve your Restaurant’s bottom line, increase customer loyalty and develop a nimbler and more adaptive restaurant that addresses the changing restaurant environment including unanticipated disruptions.
Request a quote or give us call at 713.910.1401 to speak with a Technology Advisor to explore available technology solutions that will improve your customer experience and enhance the way your restaurant communicates and manages your telecom expenses. For more information, click here to download our Guide for the Restaurant Industry today!